Abdlraoof Massarani — Data Scientist for Customer Experience & Business Automation Architect. Bridging complex data infrastructure with human-centric business optimization.
Customer experience without automation is a bottleneck. I don't just write scripts — I understand the psychology of business scale, translating raw touchpoints into decisions that compound.
Predictive customer behavior, retention modeling, and turning every touchpoint into hard, decision-ready data.
Bulletproof automated architectures that eliminate friction, maximize ROI, and let businesses run seamlessly on autopilot.
Where predictive models meet automated execution — insight becomes action without a human in the loop.
A schematic of how my systems run — signals in, models thinking, automations firing, outcomes out. No hands required.
Illustrative architecture & figures — client specifics stay under NDA. Ask me for the real numbers.
I'm Abdlraoof Massarani (عبد الرؤوف معصراني). I work on customer-experience data at Tabby, MENA's leading fintech — turning support operations into decision-ready analytics: agent performance, CSAT & QA metrics, and LLM-powered evaluation pipelines. Alongside, I build automations so teams spend their hours on judgment, not repetition.